Dynamic

TUI Launches Data-Driven DOOH Activation Promoting Thomson Cruises

Posted Tuesday 16/05/2017

This month TUI launched a nationwide digital OOH campaign to promote Thomson Cruises. The dynamic campaign reacted to different data triggers to deliver a targeted and contextual campaign across city, roadside and mall formats in May. The creative showcased a…

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TU at Sainsbury’s Takes its Fashion Inspiration to the Streets with Dynamic DOOH

Posted Wednesday 22/03/2017

This March, TU at Sainsbury’s took its fashion inspiration to the streets in a nationwide dynamic digital out of home (DOOH) campaign which matches latest styles to real-time weather conditions. In a fashion industry-first, the weather activated campaign promotes a…

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Virgin Trains Launches Innovative Data-Driven DOOH

Posted Wednesday 1/02/2017

Virgin Trains on the east coast is launching an innovative data-driven, dynamic Digital Out-of-Home (DOOH) campaign aimed at car drivers to remind them that there is a stress free, fast, viable alternative. The reactive campaign automates messages based on local…

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Turning Data Into Meaningful, Empowering Digital Out Of Home Experiences

Posted Tuesday 10/01/2017

This piece was first published by The Huffington Post on 05/01/2017.  The once humble billboard, now a connected powerhouse, looks set to play a key role in the future of smart city infrastructure. The digitisation of the Out of Home media…

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Crystal Ski Holidays Integrate Snow Reports into Real-Time DOOH

Posted Tuesday 3/01/2017

Crystal Ski Holidays has launched a dynamic DOOH campaign #GetMoreWinter, targeting Londoners with enticing real-time snow reports, ski package deals, and resort photos. The month-long campaign runs mid-week targeting commuters and office workers looking to stave off the post-Christmas blues…

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Nationwide DOOH Promotes Tonight Show Starring Jimmy Fallon

Posted Monday 31/10/2016

NBC Universal is launching a nationwide dynamic digital out of home (DOOH) campaign to celebrate the arrival of the US number one ranked late night TV series: The Tonight Show Starring Jimmy Fallon. The popular chat show premieres on E!…

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