Dynamic

Specsavers Launches Reactive Digital OOH Campaign Ahead of National Eye Health Week

Posted Tuesday 12/09/2017

To promote the importance of regular sight tests for maintaining and protecting eye health, Specsavers has launched a tactical digital OOH campaign ahead of National Eye Health Week. The ‘More important than’ campaign leads on topical one liners that react…

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Game of Thrones Broadcasts Fan-Reactions in UGC Powered Digital OOH Campaign

Posted Tuesday 1/08/2017

Spectacular fan reactions to the wildly popular Game of Thrones drama, now in its seventh series, are being captured and shared moments later in a new UGC powered digital OOH campaign from Sky Atlantic. The campaign taps into the buzz…

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Sainsbury’s Owns Longer Summer Evenings

Posted Tuesday 18/07/2017

Sainsbury’s launches a nationwide dynamic digital out of home (DOOH) campaign, to continue to be front of mind throughout the longer summer days. Evening rail commuters around the UK will see live sunset data for their local area pulled in…

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Skoda Drives Brand Fame with Dynamic DOOH

Posted Thursday 11/05/2017

ŠKODA UK launched an innovative digital Out of Home campaign earlier this month, for the all-new ŠKODA Kodiaq SUV. The activity forms part of ŠKODA’s new brand push ‘Driven by Something Different’ and highlights the importance of taking time out…

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McDonald’s Promotes ‘More Ways to Win’ with Dynamic DOOH

Posted Thursday 13/04/2017

McDonald’s launched a nationwide Digital OOH campaign to support its much loved McDonald’s Monopoly game which gives consumers the opportunity to win millions of prizes. The extensive DOOH campaign ran on digital 6-sheets across roadside, the underground, shopping malls, and…

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TU at Sainsbury’s Takes its Fashion Inspiration to the Streets with Dynamic DOOH

Posted Wednesday 22/03/2017

This March, TU at Sainsbury’s took its fashion inspiration to the streets in a nationwide dynamic digital out of home (DOOH) campaign which matches latest styles to real-time weather conditions. In a fashion industry-first, the weather activated campaign promotes a…

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