Love it or Hate it
To promote its limited-edition gold Christmas jar, Marmite ran a digital OOH campaign featuring the first ever interactive Christmas lights installation on Oxford Street.
The campaign enabled participants to submit a picture of themselves wearing an expression of ‘love’ or ‘hate.’ The chosen participants would feature on the campaign, on a specially designed digital banner hanging above Oxford Street. Shoppers were able to participate by uploading their pictures onto Marmite’s new Facebook page or by taking a picture at an interactive bus shelter screen fitted with a camera.
All photos submitted were managed and delivered via OpenLoop. Even those who couldn’t make it down to the capital could still see their ‘face in lights’ as they were able to access a live webcam and photo gallery on Facebook.