Clinique (Estee Lauder) wanted to create an interactive digital OOH experience to celebrate the launch of their new Chubby Plump & Shine Liquid lip gloss.
We created an Augmented Reality experience, layering a pink filter over the busiest street in Manchester & Birmingham. The creative was able to detect passersby, drawing a heart with the Chubby Plump & Shine lip gloss when people came into frame. The experience gave people the opportunity to star in their own personalised Clinique advertisement.
The campaign was 270% more engaging. More people looked at the Clinique content than other campaigns running at that time on Signature screens.