Dynamic DOOH uses data to convey a message in a contextual and targeted way. Using audience data to understand the needs of consumers allows for more effective, contextually relevant messaging.
Through the OpenLoop platform, we can integrate data feeds to directly power your campaign creative. Ensuring it’s always relevant, no matter the weather, time of day, day of the week or any customised data source you wish to use.
If you would like to introduce dynamic creative to your OOH plan, please get in touch.