Dynamic
Outsmart the City
1. Brief
To celebrate the release of their latest skin product, Elizabeth Arden launched a digital OOH campaign. To highlight the ‘shielding’ abilities of the product, campaign messaging was powered by real-time and location-specific pollution readings.
2. Response
Produced by Grand Visual, the digital OOH campaign provided the public with facts and statistics about pollution. Using real-time data, the campaign also included pollution readings from London’s air. The readings were delivered with OpenLoop and were specific to the location of the campaign, Oxford Circus.
3. Results
The campaign ran throughout August on the Exterion Digi Wall at Oxford Circus station. The digital OOH execution supported a wider Elizabeth Arden campaign which included print, digital and social media.