1. Brief
Amazon Prime Video wanted to promote its highly anticipated TV series “Good Omens,” based on the novel of the same name, with an apocalyptic Times Square takeover.
2. Response
Grand Visual created an application that appeared to immerse the crowds within apocalyptic scenes from the series. Using Augmented Reality (AR) technology, we were able to attack Times Square with Kraken tentacles, UFOs and raining fish.
As the crowds watched these scenarios unfold through a digital billboard, they were encouraged to pose for a photo which was then shared on social channels. The AR activation was supported by additional large-format billboards around Times Square, featuring a countdown to doomsday and the release of the series.
3. Results
Live on May 24th, the AR Times Square takeover was launched by the author himself, who then shared the experience online with his 2.64 million followers. Following the campaign launch, the TV series went on to receive rave reviews from critics. Good Omens went on to receive a gold ABBI award and a bronze CLIO in 2019.
