How to Prepare Digital OOH for the Busiest Period in Retail
You may be reading this whilst relaxing on your Summer holidays, but for consumers, the busiest quarter of the year is just getting started!
With 28% of shoppers completing their Halloween shopping in September¹…
And research from eBay showing that shoppers made two searches for “Christmas” every second on its site in August last year ²… it’s never too early for brands to start thinking about their outdoor campaigns for Q4.
Consumers are constantly on the lookout for the best deals, and digital OOH has the ability to engage shoppers on-location, showcasing products and displaying offers in real-time.
Let us show you a few examples…
eBay Fill Your Cart With Colour
eBay brought shopping inspiration to the streets of the UK, with this colourful, weather-activated digital OOH campaign.
Estée Lauder Clinique Chubby Plump & Shine
Here’s an engaging Augmented Reality experience we created for Clinique to promote the launch of its latest product.
Topshop Autumn/Winter 2015
Here’s a linear digital OOH campaign we produced for Topshop to promote their highly anticipated Autumn/Winter collection.
Marmite Love It or Hate It
Controversial condiment brand, Marmite, enabled shoppers to join in with its interactive Christmas digital OOH campaign.
Want to discuss your upcoming digital OOH plans? Get in touch!
