How to Prepare Yourself for the Busiest Period in Retail with Digital OOH
You may be reading this whilst relaxing, but for consumers, the busiest quarter of the year is just getting started!
With events such as Black Friday, Halloween and Christmas all packed into Q4 consumers are constantly on the lookout for the best deals, and digital OOH has the ability to engage shoppers on-location, showcasing products and displaying offers in real-time.
Almost a third (31%) of all consumers expect to still be shopping during December, while 43% plan to have finished their shopping before Black Friday (IPA, 2024).
Younger generations are most likely to take advantage of the Black Friday sales with 82% of 18-24s and 75% of 25-34s planning to spend at least a quarter of their budget during this time (IPA, 2024).
Last year, shopping centres saw footfall rise by an average of +27.3% during the period before Christmas (MRI, 2024).
Let us show you a few examples of contextually relevant campaigns that harnessed OOH during the festive period…
Pepsi MAX Christmas 2023
We delivered Pepsi Max’s best-performing Christmas ever with their market share significantly increasing YoY.
John Lewis Christmas Tease
We launched two high-impact, bespoke billboards complete with brand ambassadors within proximity to key John Lewis stores in Westfield London and Liverpool One.
Sainsbury’s – A Dazzling Christmas Billboard
A series of special break-through billboards were installed across 3 major cities to promote the Christmas treats Sainsbury’s can offer.
Want to discuss your upcoming digital OOH plans? Get in touch!
