1. Brief
eBay wanted to bring colourful shopping inspiration to the streets of the UK with a dynamic digital OOH campaign, that used real-time data to bring their campaign to life in time for spring.
2. Response
The campaign tapped into activities ritually undertaken at the start of the spring season, eBay encouraged passers-by to “shop like nobody else” and to “make springtime spectacular.”
Using colourful product offerings, the creative was matched to real-time Met Office data to promote eBay’s online retailer’s product ranges, with appropriate offers based on the current weather conditions. The digital OOH creative supported a multi-channel campaign which encouraged shoppers to break away from “beige”.
3. Results
The digital OOH campaign ran on screens across the UK from 26 March to 8 April 2018.
The campaign was managed and delivered through OpenLoop and distributed to multiple screen formats and networks across the UK.
