Official Olympic sponsor Cadburys, has launched a large format augmented reality billboard campaign in 9 UK shopping centres. The billboards use facial recognition software coupled with gesture based technology to promote their Spots vs Stripes campaign. Working with Fallon, GV developed two interactive games to encourage participants to challenge friends to a contest of ‘Head & Spoon Race’ or a game of ‘Heady Keepy Uppies’ and to visit www.spotsvstripes.com for more games.

Lamisil staged ‘Foot Fungus Fighters’ - a live, interactive projection tackling the irritating skin condition athlete’s foot at Westfield Shopping Centre in London. Working with Saatchi and Saatchi, GV produced a unique interactive floor projection where the customer walks into the ‘infected’ area and is attacked by nasty little fungus creatures. The customer is quickly directed to a tube of Lamisil to obliterate the creatures and be 'cured.'

Grand Visual and Kinetic have launched the UK Digital Out-of-Home Handbook Second Edition. The Handbook provides comprehensive media, technical and creative information for all UK DOOH networks. It aims to help media folk and creatives navigate the diverse and complex sector and provide insight into how to exploit the medium to its full creative potential. The new updated edition covers all developments in the market over the last 12 months including expanded networks, company consolidation and new sales representation.

Sure initiated a DOOH campaign designed to target young women at London’s Westfield shopping centre. The campaign was created using TV assets and featured X Factor winner Alexandra Burke performing one of her latest hits. The campaign ran on Westfield’s LCDs and the Entrance and Atrium landmark screens. The X Factor star remains immaculate throughout her high energy performance demonstrating the deodorants ability to ‘feel 100% fresh and dry.’

Diageo’s campaign for ‘The Perfect Summer Mixer’ featured three creative treatments promoting Schweppes. Set against a colour treated version of the union jack – Pimms and Lemonade is poured over ice and mixed with fruit falling into the glass. The other combinations featured are Vodka and Lemonade and Gin and Tonic and each execution finishes with the tag line ‘Together for a Better Summer.’