Charlotte Jones, Marketing Apprentice, shares how the biggest entertainment brands are using digital OOH to bring characters and storylines to life.

Did you know that US consumers spend almost as much time watching videos as they do working?¹  Or that over 60% of Millennials and Gen Z consumers stream videos daily?²  Whether you’re a film buff or a series binge-watcher, or maybe you got an account simply to see what all the fuss about Stranger Things is, streaming is a part of our everyday lives.

So it should come as no surprise that the world’s biggest entertainment clients are revelling in it – with epic digital OOH campaigns. We’ve worked closely with brands such as Amazon, Spotify, Disney and Netflix to craft memorable digital OOH experiences that bring characters and storylines from popular shows to life.

Let us show you a few examples…

Amazon Prime Good Omens

Amazon Prime brought Armageddon to Times Square with this awesome Augmented Reality experience for Good Omens.

Netflix The Haunting of Hill House

Netflix scared fans with this horrifying, Augmented Reality experience for the Haunting of Hill House at Comic-Con NY 2019.

Disney My Disney Side

Disney shared the magic at this unsuspecting mall, with an immersive Augmented Reality experience!

With the dawn of digital, it should come as no surprise that 46% of internet users say that they prefer to access music through online services than buy it offline.³  Considering there are over 7 billion internet users in the world… that is a lot of people!⁴

As well as “video on demand” brands, we have also worked closely with some of the biggest music entertainment brands, including Spotify and Google, to create awesome dynamic digital OOH campaigns. Both of these examples played important roles within the brand’s broader campaign strategy.

Spotify 2018 Wrapped

Spotify gave their premium users the chance to see their ‘wrapped’ playlist appear on iconic billboards in New York, London, Berlin & Melbourne.

Google Play Music

Google Play Music showcased the app’s ability to suggest the perfect soundtrack for the consumer’s mindset at that moment.

Want to discuss your upcoming digital OOH plans? Get in touch!

Neil

How long have you been at GV for and what’s your role?
It’ll be fourteen amazing years in July this year. I’m CEO and work with a great management team at Grand Visual and QDOT.

What’s your favourite GV campaign?
So many to choose from over the years! But I’d have to say Lynx Angel Ambush because it really made everyone wake up to the potential for creative technology in out of home and it won our first Cannes Lion.

If you weren’t in the Management Team, would you rather be in the Production Team or the Creative Team?
I started out as a Producer so I should go there but I think I’d join the Creative Team for a new experience.

Would you rather be able to breathe underwater or fly through the air?
Fly through the air – that would be so much fun.

Would you rather have an unlimited international first class ticket, or never have to pay for food at restaurants?
Definitely the first class ticket – visiting new countries and cultures is an absolute treat. (Although if I can fly through the air I might not need the plane ticket …)

Dan

How long have you been at GV for and what’s your role?
I joined at inception as one of the founding fathers of the company.

What’s your favourite GV campaign?
Wow. It’s like asking who your favourite child is! Our projects are all so different so I have favourites in each category, for each client and in each market. As I look back over the last 14 years of Grand Visual the milestone projects are those which really helped shape the DOOH industry and then made the phone ring. I think back to Rocky Balboa, Nike Write the Future, Yell.com, Google Speech, The Harry Potter Premiere and Lynx as pivotal moments in both the company’s and the industry’s history. I think I’d have to pick Lynx Angel Ambush as the one… That campaign was a game changer. The teams we worked with on that project have become lifelong friends for the pain we all went through together. I feel like that project helped Grand Visual propel to the next level and also helped us give birth to probably our most successful Augmented Reality projects Pepsi Max: Unbelievable Bus Shelter and My Disney Side.

If you weren’t in the Management Team, would you rather be in the Operations Team or the Tech Team?
Wow. Again it’s like asking who your favourite child is! But yeah… Tech. Operations require far too much political correctness and HR – everyone who knows me knows I swear way too much when I’m excited/showing off.

Would you rather be able to control fire or water?
Easy…Water. I’d give everyone in the world access to clean water, and put out the fires of the idiot who answers this question incorrectly.

Would you rather be the first person to explore a planet or be the inventor of a drug that cures a deadly disease?
I’d invent the drug and give it away for free… get a Nobel prize, become a Trillionaire through my new found celebrity and philanthropy status… and then go explore a new planet with my new found wealth.

JJ

How long have you been at GV for and what’s your role?
I’ve been at Grand Visual for seven years now, and I’m a Creative Technologist which means that I bridge together the Creative and Technical departments.

What’s your favourite GV campaign?
I’d say it would be Disney Shadows, which was quite a fun project to work on. It was very different to what we usually do… and it got a great reception online!

If you weren’t in Tech would you rather be in Production or Creative?
I think I’d definitely rather be in Creative… it’s already part of a role that I work at the moment so I think that would come most natural to me.

Would you rather travel a hundred years into the future or a hundred years into the past?
I think into the future… it would just be fun to see how far everything has come and whether we’ve actually managed to crack the hologram from Back To The Future.

Would you rather it be hot all of the time or cold all of the time?
I think cold all of the time because it’s easier to warm up than cool down.

Collins

How long have you been at GV for and what’s your role?
I’ve been at GV for four and a half years and I’m a technician.

What’s your favourite GV campaign?
I’d have to say… Doctor Strange!

If you weren’t in Tech would you rather be in client services or marketing?
Oh, marketing… definitely!

Would you rather be completely invisible for one day or be able to fly?
Fly… obviously!

Would you rather give up bathing for a month or give up the internet for a month?
Internet!