The Haunting of Hill House
Grand Visual developed two applications for the experience. The first, a bathroom experience, featured a two-way mirror, installed in a licensed gender-neutral bathroom. As an unsuspecting user approached the mirror, a proximity sensor triggered a screen hidden behind the mirror. Then, an apparition from the show appeared in the mirror, startling the user.
The second experience used a standalone screen and featured reverse camera AR. The screen showed the view of the street from the camera. Ghostly apparitions appeared, before moving around and interacting with the live street view. Both applications used lighting and sound effects to emulate the creepy atmosphere that haunts the series.
The terrifying AR experience scared Comic-Con attendees from the 3rd – 6th October 2018. The bathroom application received over 4ooo interactions and the street application received over 5000 interactions!