The inaugural Unilever Awards for Outstanding Communication were held last night at the Museum of London. The awards were set up to to recognise campaigns that have delivered both innovative and effective communication for Unilever brands in the past year. Lynx brought home a Gold in the Outdoor/Press category for the DOOH campaign, and scooped a bonus Bronze in the Best Integrated campaign category.
The ‘Lynx Rise’ campaign employed a multi platform DOOH campaign including two bespoke Digi Walls to promote “Lynx Rise Morning Shower Gel” back in May 2010. The multi screen DEP execution featured four different women all holding name cards followed by a question posed on the fifth screen “who was the girl in the hot pants?” Following each question the screens synchronise to hose down the viewer and state “Wake up and stay alert.” The questions posed changed regularly to test the viewers recall and the final frame included product shot and link http://facebook.com/lynxeffectuk”>facebook.com/lynxeffectuk. The campaign was also supported with 2 CBS DIGIwall concepts developed by GV at Oxford Circus and Angel.
Dan Dawson, the Digital Director behind the campaign
“It’s great recognition for a great campaign. We were part of the campaign creative planning from the very beginning of this brief, and that certainly helped to shape the creative to fit the media plan, while delivering an innovative bespoke solution.”