1. Brief

For the highly anticipated Doctor Strange movie, The Marvel Disney Franchise enlisted the services of Grand Visual to create an augmented reality, digital OOH experience.



2. Response

We created an application presenting two activities for users to choose from. The first activity enabled users to bend reality with gestures, creating kaleidoscopic effects on a live camera feed. The second activity enabled users to open portals with gestures to reveal a pre-recorded video from another part of the world. Both applications provided an immersive experience through AR design and touch-screen/gesture-based interactive builds.

3. Results

The various applications were deployed globally to 11 DOOH media owners, across 10 markets. The film went on to open in the #1 position in the US box office, eventually grossing $677 million worldwide!


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