To celebrate the launch of Lynx Rise, Unilever instigated a multi platform DOOH campaign. To emphasise the products ability to wake you up and keep you alert – the DEP execution featured four different women and posed different questions to test the viewers recall. The campaign was supported with 2 DIGIwall concepts developed by GV at Oxford Circus and Angel. The campaign went on to win Gold at the Unilever Awards for Outstanding Communication.
