Nike launched the first ever live DOOH campaign to run across 9 different networks. The campaign was based on England’s progress during the 2010 World Cup and featured immediate, post match copy written by Nike’s team at Wieden+Kennedy London. OpenLoop was at the heart of the campaign with copy lines being entered and pushed to multiple formats in one pass. The campaign targeted people on their way home from watching the game – by tube, rail and car, and featured Nike’s sponsored players.
