For the release of its highly anticipated movie, Warner Bros and Grand Visual collaborated to bring the magical world of Wonka to life.

Live across 17 markets, across 22 formats in North America, EMEA, APAC, MENA and LATAM, Wonka dazzled on large format sites through mind-blowing 3D creative.

Wonka was instantly captured and shared by fans all over the world, resulting in the campaign going viral.

The campaign garnered over 29.7 million views and 5.6 million likes on TikTok alone.

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