Sky, the UK’s biggest OOH advertiser launched a nationwide dynamic digital OOH campaign supporting the launch of Sky Q, a new wireless home entertainment service that offers a “Fluid Viewing” experience. The campaign creative delivers contextual messages along popular commuter routes to promote the benefits of the Sky Q service in a highly impactful way.

Through OpenLoop, the DOOH campaign management dashboard, location data is layered with audience mapping data to programmatically deliver the creative. Using the ‘Take It With You’ campaign messaging, the digital OOH contextualises the creative according to the location, time of day and the route people are travelling, mirroring Sky Q’s Fluid Viewing service.

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