1. Brief

McDonald’s wanted their digital OOH campaign to remind people of the time left in the morning to enjoy McDonald’s breakfast.

2. Response

A dynamic countdown clock let people know how long the McDonald’s breakfast was still on sale for. The campaign was produced by Grand Visual, using creative supplied by Leo Burnett and distributed using OpenLoop.

3. Results

The campaign ran from 5.30am to 10.30am local time daily, and was deployed on 3 formats across 2 media owners from the 2 October to 12 November.

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