1. Brief
Grand Visual collaborated with over 180 media owners to produce an environmentally friendly OOH campaign, centred around preserving the world around us.
2. Response
The campaign used a number of striking images, with strong messages layered over them. Including 8 different language variations.
This project demonstrated the collective power of the OOH industry and perfectly demonstrated the way in which the industry can come together to promote social good.
This project also had strong social backing, trending on Twitter under the hashtag ‘#oursecondchance’.
3. Results
– 2.2 Thousand downloads
– 52 Countries participated in the campaign across 6 continents.
