As part of O2’s latest campaign, the brand launched its newest mascot, Bubl. Centred on a network story, the campaign shines a light on the fact that being connected to each other and the things we love has never been more essential in people’s lives. Just like the network, Bubl is there whenever needed. Fitting with the wider campaign, “Follow Me” gave audiences at Westfield London a chance to meet and interact with Bubl.
Conceived by VCCP and produced by Grand Visual, the execution saw Bubl sat on a bench, looking around the screen for shoppers. When someone passes the screen, Bubl will excitedly jump from the bench and follow them, trying to capture their attention. Once Bubl has caught their attention, they turn and point up at the campaign’s headline, emitting bubbles as he does.
The execution built in Unity, uses multi-player game technology to control Bubl’s actions. Demonstrating that O2 are there whenever the UK public need, Bubl will cheer shoppers with his antics from a cheeky wink and a thumbs up, to being by their side until he bumps into the edge of the poster.
The activity at White City was part of the brand’s wider campaign that launched on the 7th September, coinciding with the hugely successful #O2BublDance challenge on TikTok, as well as out of home special builds installed across Birmingham & Manchester in addition to London.