1. Brief

Sky Q wanted to create an Augmented Reality digital Out-of-Home experience to bring the features of their new voice command remote-control to life. Taking place at London Waterloo Station, the experience would give consumers the chance to interact with a character from one of Sky’s TV shows.


2. Response

A unique AR experience was created for Waterloo Station using cutting-edge technology and combining with existing digital OOH hardware. The bespoke audio-visual tech build, featured a live camera feed, microphone and control panel to produce the slick and lifelike experience. Using Sky Q Voice Command participants selected their best-loved TV characters to appear on-screen beside them in an array of fun and memorable scenarios.

3. Results

Adults and children alike were surprised and delighted as they interacted with their favourite characters on the Waterloo Motion screen.

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