YouTube Music – Dominating The River Thames For The Brits

1. Brief

YouTube Music wanted to be the most visible brand around the BRITs. We negotiated a unique partnership with County Hall, London Eye and Old Billingsgate to create 3 giant digital canvasses along the Thames.

2. Response

Our bespoke projection mapped content was supported with stadium level sound and synchronised lighting. As Brits guests travelled down the river towards the event, we played our showreel loud and proud. Once the event started, we used the canvas to play congratulations messages for key artists who then used our content to share their win on social, amplifying our reach.

3. Results

• 20,000 Square meters of digital canvas
• 10,000 BRITs related social mentions
• +5% Uplift in brand consideration post campaign
• Posts from Sam Smith, PINK, Calvin Harris, Khalid and George Ezra.