1. Brief

Create an interactive experience that leverages the Share a Coke brand messaging and delivers personalization and engagement. Utilize media screens to produce a scalable DOOH campaign.

2. Response

We used facial recognition technology and a bus shelter display to build a smile-activated vending machine. All participants had to do was smile at the camera and it dispensed a can of Coke.

3. Results

Coke got people smiling! Creating a fun, interactive and memorable experience Coke were able to make sharing a Coke even easier, simply by smiling.

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