Share a Smile
Create an interactive experience that leverages the Share a Coke brand messaging and delivers personalization and engagement. Utilize media screens to produce a scalable DOOH campaign.
We used facial recognition technology and a bus shelter display to build a smile-activated vending machine. All participants had to do was smile at the camera and it dispensed a can of Coke.
Coke got people smiling! Creating a fun, interactive and memorable experience Coke were able to make sharing a Coke even easier, simply by smiling.