UKTV’s campaign was the winning entry into Talon’s ‘Smarter as Standard’ competition. UKTV wanted a DOOH campaign which used real-time triggers to promote its on demand service, UKTV Play.
Delivered through OpenLoop, the dynamic campaign creative updated using triggers such as location, environment and traffic conditions which were relevant to the digital OOH location.
The campaign ran from 20th June to 4th July and ran across numerous formats including rail,roadside, mall, and underground environments. The campaign aimed to drive engagement with the brand and encourage downloads of the app, to create a greater resonance with audience.