1. Brief
Walkers wanted to entertain shoppers in Manchester UK with an interactive poster that invited people to make the shapes of letters with their bodies.
2. Response
Combining real-time gesture recognition, touch screen and creative technology, Walkers created an interactive poster and invited shoppers to make shapes with their bodies to replicate a letter on the poster. Respondents could collect the letters from special packs and spell a destination to win one of 20,000 holidays.
3. Results
The poster used a bespoke creative technology solution, combining touch-screen, real-time gesture recognition and state-of-the-art machine learning to identify the postures replicating each letter. It is a truly innovative use of this technology for the brand.
