1. Brief

Announce the forthcoming theatrical release of the film Into the Storm in Sydney Australia, and create some content from the special event.

2. Response

Augmented Reality system built into a digital screen in Sydney, transforming the ad unit into a window in which an augmented storm strikes the city scene before your eyes. The application build, tuned to work on the small screen, was depth mapped for bespoke content overlays from 3D and 2D assets.

3. Results

Loads of PR generated for the film from just one site.

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