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THE EMOJI MOVIE – Emotion Reactive Augmented Reality
Digital, Experiences | Sony Pictures
1. Brief
We used full motion DOOH and Ocean Outdoors Look Out technology to turn our media into a fun and engaging AR experience.
2. Response
As shoppers at Westfield London walked past the screen they saw a live camera feed of themselves, as they looked up to see what was going on we covered their face with an emoji. The emojis changed depending on the emotion of the individual. Simultaneously, the trailer played on the other half of the screen with full sound coming from built in speakers.
3. Results
- 1216% Increase in conversation ratio
- 993% Increase in attention
- 672% Increase in dwell time
- 166% More ‘Very happy face.’
