1. Brief

To herald the beginning of Autumn, Sainsbury’s wanted to target commuters and shoppers on their way home with a smart-linear digital OOH campaign, encouraging them to shop at Sainsbury’s.

2. Response

Autumn Food was focused on anticipation and the excited, everyday conversations that revolve around dinner time. Running predominantly in high footfall commuter areas, such as shopping centres and along rail platforms, the campaign creative featured friends and families happily messaging each other about dinner.

3. Results

By running a smart linear campaign, Sainsbury’s were able to use intelligent scheduling and contextual creative to better target potential customers. The campaign ran from 27th September – 10th November.

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