More Important Than…
To promote the importance of regular sight tests for maintaining and protecting eye health, Specsavers launched a tactical digital OOH campaign ahead of National Eye Health Week.
The ‘More important than…’ campaign used topical one-liners that reacted to some of the more trivial news stories, TV gossip, what was trending, and remarks that regular eye tests really matter. The campaign was managed and delivered through OpenLoop, which instantly updated the copy, targeting digital billboards at a National and City level.
The campaign ran predominantly on roadside screens, alongside rail, across 12 UK cities from 11th-25th September 2017.