1. Brief
For the promotion of the upcoming TV series A Discovery Of Witches, Sky wanted to attract passers-by with an interactive DOOH campaign.
2. Response
We developed a DOOH touchscreen (application) which invited the public to touch the screen and discover if they were a vampire, witch, daemon or human. The application invited a participant to hold their hand over the screen, activating the interaction and scanning their palm as a real biometric scanner would. In the big reveal, each participant was given their ‘reading’ which revealed to them which character they were and the characteristics associated with that character.
3. Results
The campaign took place at Waterloo Station from the 14th – 16th September 2018. With 1,722 interactions, a daemon was the most common character discovered throughout the campaign.
Impressed by the success of the first activation, Sky re-ran the campaign again in Madrid from 10th – 11th November, with over 800 interactions taking place over the weekend.
