1. Brief
For Childhood Cancer Awareness Month, Children With Cancer UK wanted to highlight the impact of cancer on children with a digital OOH campaign.
2. Response
We developed an application that would encourage members of the public to stop and interact with the campaign. Participants were asked to enter their first name into a web address on their mobile phone. They were then able to shake their device to ring the bell on the screen and trigger a personalised thank you message from a child with cancer. The application also encouraged members of the public to text ‘bell’ to a make a donation to the charity.
3. Results
The campaign was delivered on Monday 17th September 2018 at Westfield’s London shopping centre. It received over 170 submissions from the public.
