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Quaker Oats: The Colder the Day, the More You’ll Save!
Digital, Experiences, Solutions | PepsiCo
How we did it
Quaker Oats utilised digital OOH and a special build bus shelter to share the warmth this winter!
The digital OOH activity displays real-time temperature data, encouraging audiences to scan the QR code and claim a discount off their next purchase of Quaker Oats. Discounts are based on UK average temperature data – the colder the weather average, the bigger the discount!
The bus shelter in Kingston, London utilised a LIVE thermal-imaging feed, playfully encouraging audiences to claim their discount off their next purchase of Quaker Oats. The colder the weather, the more they’ll save!
