Google wanted to highlight 5 features of the new Chromebook: better battery life, offline apps, virus protection, unlimited photo storage, speedy startup and thousands of apps.
These five features inspired different copy lines such as, “If you want photos that back up themselves, You Chromebook,” and “If you want to leave your charger at home, You Chromebook.”
Campaign creative was deployed across 50 different formats in a UK-wide campaign. Each Feature had 3 creative variations which played on rotation, ensuring the campaign always seemed fresh and relevant.
The campaign went live on 23rd August 2018. Some of the products advertised in the digital OOH campaign sold out before the campaign had even finished!