1. Brief
In an incredibly competitive landscape, the launch of the all-electric ID.4 certainly left a lasting impression. As Volkswagen’s ID electric vehicle range is created 100% net carbon neutral, the campaign promoting its newest model needed to uphold these green credentials.
2. Response
We created a wind and solar powered living billboard, covered entirely in different types of moss, a plant with incredible air cleansing and oxygenating capabilities.
3. Results
- Secured incredible coverage online including The Sun, Metro, MSN, Daily Star & The Scotsman
- 1.1BN Total OTS across press
- 1.23M Estimated coverage views
- 141 Pieces of coverage.
