1. Brief

In an incredibly competitive landscape, the launch of the all-electric ID.4 certainly left a lasting impression. As Volkswagen’s ID electric vehicle range is created 100% net carbon neutral, the campaign promoting its newest model needed to uphold these green credentials.

2. Response

We created a wind and solar powered living billboard, covered entirely in different types of moss, a plant with incredible air cleansing and oxygenating capabilities.


3. Results

  • Secured incredible coverage online including The Sun, Metro, MSN, Daily Star & The Scotsman
  • 1.1BN Total OTS across press
  • 1.23M Estimated coverage views
  • 141 Pieces of coverage.

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