Nissan and their creative agency briefed us with the task to celebrate the arrival of the Nissan Formula E team in London in iconic style and a week to remember.
We used innovative motion video mapping and Nissan race livery colours to transform the iconic, albeit unusual looking 110 The Queens Walk into a giant 150 ft tall racing helmet. The projection technology give the illusion the helmet is in action, adding to the dramatic impact.
The projection was the culmination of Nissan’s ‘Feel Electric Festival’ which ran in Covent Garden throughout the final race week of the 2023 season.
The campaign went viral and complemented a wider promotional execution from Nissan that included a cherry blossom garden, live kabuki performances, a special menu and cocktails from Sushi Samba alongside racing simulators in the Formula E Lab.
An omnichannel promotion of the Festival featured out of home posters throughout the London Underground, a Metro newspaper cover wrap, along with an AR Filter and social content across Nissan’s channels.