To build hype for its first-of-its-kind digital concert experience headlined by global superstar, Stormzy, Rockstar Energy wanted to utilise interactive, creative DOOH.
Working in collaboration with Ocean Outdoor and SmartMedia Tech, an AR token hunt invited passersby to engage to win on the spot prizes and sample the Rockstar product range in Liverpool, Manchester, Brighton, and Cardiff.
Activity also included an interactive execution – produced by Grand Visual and Ocean Labs – on Ocean Outdoor’s Liverpool Media Wall allowing users to choose the world they were experiencing, alongside a full station domination at Liverpool Lime Street station with JCDecaux.
Buzz for the digital concert was further built with an Outernet Now Trending domination and show-stopping creative on Ocean’s BFI IMAX.
The buzz generated for the digital concert and DOOH executions made waves across the industry and was picked up online, resulting in thousands of views and international coverage.