1. Brief
We embraced Nissan’s challenger spirit and created Europe’s first Bespoke 3D anamorphic experience on London’s Southbank. The proposition was simple and powerful. The All-New Nissan Qashqai powers you through the beautiful storm called life. We wanted to create an experience that announced the vehicle had arrived.
2. Response
At first, audiences could see the All-New Qashqai boxed inside of the 3D cube sculpture, standing strong as it faced the storm. In the next sequence, the Qashqai dramatically appeared to smash through the giant 3D anamorphic cube, revealing the new and improved vehicle offering a 360-degree view from both sides of the Thames, transforming a passive viewing point into a participating experience.
3. Results
- 33K People walked past the installation
- 40M People viewed the content online (Paid)
- 10% Uplift Point increase in views to the website.
