1. Brief
Nike wanted to launch a location-specific digital OOH campaign to promote the Nike Pro Combat Dri-FIT competition clothing range.
2. Response
The tactical campaign featured Nike sponsored players and used a variety of DOOH formats along major transport routes and in close proximity to rugby and football match venues.
3. Results
Each execution was locally relevant to its audience. For England’s rugby fixtures, Captain Lewis Moody featured across screens at Waterloo underground and rail stations and on static 6 sheets in close proximity to Twickenham Stadium. For the Villa vs Blackpool football match at Villa Park, Agbonlahor starred on screens in and around Birmingham.
