1. Brief
We needed to improve on how quickly Missing People alerts were seen by members of the public.
2. Response
OpenLoop issues the Missing People Weekly Appeals to the public in areas closest to the individual’s home town or last known whereabouts.
3. Results
Since the campaign began in 2012, we have delivered over 500 regionalised campaigns. Over 50% of the people featured in these campaigns have been reunited with their loved ones.
