1. Brief

Volvic wanted to launch an interactive billboard game at Bluewater Shopping Centre, encouraging shoppers to “Get Juiced for the chance to win refreshing prizes!”

2. Response

The large format interactive touch-screen allowed shoppers to squash on-screen fruit. There were three levels of difficulty to keep players engaged, as well as special bonus games to win big prizes! Brand ambassadors were on-hand to reward players with a refreshing bottle of their own post-game.

 

3. Results

Over the 2 week duration of the interactive experience, more than 6000 games were played!

Start Your Project_

If you would like to find out more about how we can help you achieve and amazing out-of-home activation our team are ready to talk…

Contact Our Team