1. Brief
Volvic wanted to launch an interactive billboard game at Bluewater Shopping Centre, encouraging shoppers to “Get Juiced for the chance to win refreshing prizes!”
2. Response
The large format interactive touch-screen allowed shoppers to squash on-screen fruit. There were three levels of difficulty to keep players engaged, as well as special bonus games to win big prizes! Brand ambassadors were on-hand to reward players with a refreshing bottle of their own post-game.
3. Results
Over the 2 week duration of the interactive experience, more than 6000 games were played!
