Volvic wanted to launch an interactive billboard game at Bluewater Shopping Centre, encouraging shoppers to “Get Juiced for the chance to win refreshing prizes!”
The large format interactive touch-screen allowed shoppers to squash on-screen fruit. There were three levels of difficulty to keep players engaged, as well as special bonus games to win big prizes! Brand ambassadors were on-hand to reward players with a refreshing bottle of their own post-game.
Over the 2 week duration of the interactive experience, more than 6000 games were played!