1. Brief
Continental Tyres wanted to extend their promotion of the Euros to a wider audience. By incorporating social media with digital OOH, they were able to give fans the opportunity to win tickets to the tournament, whilst amplifying the #Contiquiz social campaign.
2. Response
Produced by Grand Visual, the dynamic creative showed viewers visualisations of match statistics, as well as the #Contiquiz live Twitter feed onto digital screens. For the chance to win tickets to The Euro 2016 final, fans had to interact and respond to live-tweeted football questions before kick-off. OpenLoop was integrated with Squawka to manage and deliver the live tweets and live-data.
3. Results
The screen content was tailored to different Digital OOH environments and successfully kept fans engaged throughout the Euro 2016 tournament.
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