1. Brief
LEGO launched a socially driven, digital OOH campaign celebrating their community’s creativity to coincide with the return of Channel 4’s LEGO Masters.
2. Response
The public were invited to share their creations across social media, using the hashtag #MyLEGOMasterpiece for a chance to become a part of the campaign. This user-generated content was curated daily and delivered via OpenLoop to OOH screens across the Ocean Grid network.
3. Results
Running across the UK’s largest cities from November 6th till December 14th, the digital OOH campaign was a result of close collaboration between Grand Visual, Initiative and Rapport.
