Created by Mother and produced by Grand Visual, ‘Grateful Britain’ deployed light humour to remind the hero key workers that they’re very much appreciated.
Using a series of rhyming lines, the campaign called out some of the different job roles that are keeping the nation going during difficult times.
The campaign messaging developed in line with the overall situation.
The DOOH campaign ran across roadside and retail locations aimed at reaching key workers who are out and about and working tirelessly around the clock.
Initiated by Outsmart, the OOH trade association, the campaign ran throughout April and May on media space donated by blowUP media, Clear Channel, JCDecaux, Mass Media, Maxx Media, Ocean Outdoor and UKBillboards.