1. Brief
Job search site Indeed wanted to attract more candidates to their website with a UK-wide, linear digital OOH campaign.
2. Response
Targeting commuters, the campaign was made to run across 3 phases, with 5 different creative executions designed to inspire. Bedtime, Commute, Ambulance, Military and Whale.
Using five pieces of creative, we created a Linear campaign with copy designed to inspire. Campaign creative included a woman on a busy train with the copy line, ‘Find jobs you can do from your couch’ and a paramedic on duty with the copy line, “Find a job that you believe in.”
3. Results
The three phases ran consecutively from 28th Jan to 24th March. It was live in busy shopping centres, train stations and along roadsides for maximum effect.
