1. Brief

Dufry International approached us to help with a creative problem. They wanted distinctive content that would entice travellers in-store.

2. Response

Using Dufry’s official colours, we produced creative content that included a series of paper planes and balloons seamlessly transitioning from the portrait pillar screens to the 110 m screen above. The creative was strategically placed, so in the vicinity of the perfume counter the artwork would be showing the perfume bottle prominently in the centre of the screen for example.

3. Results

We have continued to work with Dufry to evolve and develop the campaign creative to keep it seasonally-relevant. We’ve produced brand templates in four different languages for four commercial opportunities.

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