Nike gave teenagers who visited the Westfield and Oxford Circus stores, the opportunity to star in their own #MakeItCount ad, as a part of their new dynamic campaign. Their portraits and pledges were broadcast to screens across London’s shopping centres and underground stations. In total, 2,743 teen-created ads were showcased and participants also received their signed photo pledges by email so they could share on Facebook which generated over 250k views and 17k tweets.
