The campaign featured industry icons, touting the rewards of using OOH as a media amplifier. Produced by Grand Visual, the creative for the campaign included live commentary, tweets and Instagram posts which were published directly to digital screens. The hashtag #GetOutOfHome was incorporated within the campaign’s creative to keep the conversation going! The live element of the campaign was managed and delivered with OpenLoop and showcased OOH’s flexibility and relevance.
The campaign launched in connection with AdWeek NY (October 1-4) and will run until the end of 2018 across major US sites.