1. Brief
To promote and celebrate the thriving out-of-home (OOH) industry, The Outdoor Association of America (OAAA) in collaboration with its members wanted to launch a dynamic OOH campaign inspiring its audience to Get Out Of Home.
2. Response
The campaign featured industry icons, touting the rewards of using OOH as a media amplifier. Produced by Grand Visual, the creative for the campaign included live commentary, tweets and Instagram posts which were published directly to digital screens. The hashtag #GetOutOfHome was incorporated within the campaign’s creative to keep the conversation going! The live element of the campaign was managed and delivered with OpenLoop and showcased OOH’s flexibility and relevance.
3. Results
#GetOutofHome ran across more than 50,000 OOH sites, including 27 digital screen networks, in 30 major US markets from 17th September till 31st December.
