Get Out Of Home
To promote and celebrate the thriving out-of-home (OOH) industry, The Outdoor Association of America (OAAA) in collaboration with its members wanted to launch a dynamic OOH campaign inspiring its audience to Get Out Of Home.
The campaign featured industry icons, touting the rewards of using OOH as a media amplifier. Produced by Grand Visual, the creative for the campaign included live commentary, tweets and Instagram posts which were published directly to digital screens. The hashtag #GetOutOfHome was incorporated within the campaign’s creative to keep the conversation going! The live element of the campaign was managed and delivered with OpenLoop and showcased OOH’s flexibility and relevance.
#GetOutofHome ran across more than 50,000 OOH sites, including 27 digital screen networks, in 30 major US markets from 17th September till 31st December.