UKTV Play

UKTV deployed a dynamic DOOH campaign encompassing real-time triggers, locational context, alongside data and social media trends to promote its on-demand service UKTV Play.

The campaign is the fruition of UKTV’s winning concept entered into Talon’s ‘Smarter as Standard’ competition, activated across major media owners. The digital OOH activity ran alongside a wider media campaign entitled ‘Love your thing’ which featured on TV and social media platforms.

The dynamic, programmatically informed, campaign creative – facilitated by digital production agency Grand Visual – will be triggered to play based on factors including location, environment and when specific conditions are met.

Details

Brand:

UKTV

Agencies:

Talon, Rocket

Campaign Type:

Dynamic

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