Google Play Music

Google Play Music launched an innovative multi-market Digital Out-of-Home (DOOH) campaign to replicate the music app’s ability to suggest the perfect soundtracks based on the consumer’s mind-set in that moment. The DOOH campaign behaved in a similar way, providing tailored, contextually relevant playlists based on location, time of day, and other factors such as traffic, weather and real-world events. The live, reactive campaign ran on premium roadside and city centre sites across Chicago, Miami, and Philadelphia for four weeks during May and to the end of June in Atlanta.

Details

Brand:

Google

Agencies:

D Theory, BBH

Campaign Type:

Dynamic

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