1. Brief
Heineken wanted to share the best submissions from its Social Fanzone hub with other live Olympic data across digital OOH.
2. Response
Heineken activated its sponsorship of the London 2012 Olympic Games through an online hub with fan-generated content. The best content from the FanHub was pulled into OpenLoop and then published across the London transport network daily.
3. Results
Over 86m digital OOH impressions over 8 weeks.
1.34m unique users to thefanhub.co.uk — 21% over target.
