1. Brief

Heineken wanted to share the best submissions from its Social Fanzone hub with other live Olympic data across digital OOH.

2. Response

Heineken activated its sponsorship of the London 2012 Olympic Games through an online hub with fan-generated content. The best content from the FanHub was pulled into OpenLoop and then published across the London transport network daily.

3. Results

Over 86m digital OOH impressions over 8 weeks.
1.34m unique users to thefanhub.co.uk — 21% over target.

Start Your Project_

If you would like to find out more about how we can help you achieve and amazing out-of-home activation our team are ready to talk…

Contact Our Team